Activities & Services

The elements which define IEM are:

- In-depth knowledge of the markets
- Capacity to create relationships and collaboration with the most important players operating on those markets
- Capacity to innovate and create new projects
- Capacity to identify local partners
- High client loyalty

The mission of the company is create relationships, share knowledge and experience and create a network of people and companies on an International level, offering reciprocal business opportunities and adding value to products.
IEM has solid experience in the world’s most important wine markets and, nowadays I.E.M. operates in 30 Countries around the globe, both in Europe, in Asia and in the Center-Nord America.

I.E.M. offers companies, associations, consortiums, bodies and institutions high impact and high-value strategies. It devises, creates and develops a wide range of promotional and event services on an international level.


I.E.M. carries out  a wide range of services range from consultancy to the formulation and  creation of trade fairs, ad hoc events, workshops, seminars and promotions in many countries around the world. In summary, IEM’s activities are focused on:

- Organisation of events outside of Italy
- Organisation of groups of incoming wine trade representatives
- Consultancy


The activity  in which it is specialised and which is the basis of IEM’s reputation at an International level, is that of adding value to Italian wines and promotion of the Italian wine industry

• Coordination and organization of programs of guided tastings, seminars, walk around tastings, B2B appointments, in-store promotion and restaurant promotions in geographic locations around the globe. 

• Planning and management of OCM projects aimed at helping wineries, collective groups and promotional bodies take advantage of the funding available from the EU

• Selection and organization of trade professionals and press for educational tours of Italian wine-producing regions.


- 445 events
- 2.000 wineries
- At about 162.000 workers of the sectors, such as trade, members of the press, importers, etc.
- 30 Countries: Australia, Austria, Belgium, Brazil, Carribean, Canada, China, Korea, France, Germany, Japan, Hong Kong, India, Indonesia, Italy, Mexico, Netherlands, Poland, Lithuania, United Kingdom, Estonia, Latvia, Malaysia, Russia, Singapore, Sweden, Switzerland, Taiwan, Thailand, USA